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BEGIN:VEVENT
UID:WLEC-Thu May 23 11:33:32 CDT 2013
TRANSP:OPAQUE
DTSTART:20120920T124500Z
DTEND:20120921T203000Z
LOCATION:http://westlegaledcenter.com
DTSTAMP:20130523T163332Z
ORGANIZER:OnlineCLE@westlegaledcenter.com 
CREATED:20130523T163332Z
LAST-MODIFIED:20130523T163332Z
FBTYPE:BUSY
SUMMARY:Live Program: Social & Digital Media for Law Firms 2012 and Using 
 Metrics to Improve Your Firm's Business Development and Marketing Results
 - New York NY 
DESCRIPTION:Already enrolled? Click below to view your current enrollments
 .\nhttp://westlegaledcenter.com/mycle/mycle.jsf?destinationAfterLogin=log
 inRedirectToMyCLE\n\nWant to enroll? Click below to view the program deta
 ils and add it to your shopping cart.\nhttp://westlegaledcenter.com/progr
 am_guide/course_detail.jsf?videoCourseId=48404075
\n
\n\n\nSocial & Digit
 al Media for Law Firms 2012 and Using Metrics to Improve Your Firm's Busi
 ness Development and Marketing Results- New York NY \n\nDate: 09/20/2012 
 8:45 AM EDT\nDuration: 15 Hours \n\nDescription: \n<SCRIPT type=text/java
 script src="/script/program_details.js"></SCRIPT>  Overview   Social Medi
 a Agenda   Marketing Metrics Agenda   Faculty List   Sponsors   View Broc
 hure Social & Digital Media for Law Firms 2012 and Using Metrics to Impro
 ve Your Firm's Business Development and Marketing Results- New York NY Ov
 erview 2 Events Designed for the Legal Marketing Professional! Social & D
 igital Media for Law Firms 2012 Forum Using Metrics to Improve Your Firm'
 s Business Development and Marketing Results Register Now for both of the
 se events for a discounted registration rate of $1,295* *Participant must
  register for both events to receive discounted rate. Single event regist
 ration is $795 per person. Plan to join us at these special programs focu
 sing the successful use social and digital media by law firms and how ana
 lyzing and applying metrics can help you meet your firms business develop
 ment goals. Who Should Attend Chief Marketing Officers Chief Business Dev
 elopment Officers Marketing Partners Marketing and Business Development D
 irectors, Managers and Professionals Partners & Attorneys Involved in Bus
 iness Development Efforts to Build their Practices Social Media Overview 
 Social & Digital Media for Law Firms 2012   - Connecting Revenue and ROI 
 to your Digital Strategy: Video, Mobile Devices & Blogs September 20, 201
 2 Discover how to use metrics to measure the impact of social media on yo
 ur firm as our panel of experts drawn from both inside and outside the le
 gal industry discuss best practices and lessons learned. Hear the results
  of GreenTarget?s In-House Counsel New Media Engagement Survey, as we set
  the stage with a data driven discussion on how firm?s and attorneys are 
 using social media and the implications for marketing and communications 
 professionals moving forward. Attendees then will learn how to best struc
 ture content and integrate mobile and video technologies to cultivate cur
 rent relationships and engage potential clients, while measuring the cont
 ribution to your firms success and bottom line. Our panel of in-house cou
 nsel who will share their thoughts on what methods of social media really
  capture client?s attention and which ones simply don?t. Topics that will
  be examined during the conference include: Metrics Reporting: Connecting
  Social Media to Revenue Generation Content is King: Integrating Social i
 nto your Firm?s Communication Strategy Anatomy of Video Engaging Clients 
 with Mobile Technologies and Connecting with On The Go Clients Marketing 
 Metrics Overview Using Metrics to Improve Your Firm's Business Developmen
 t and Marketing Results Whether you are an attorney, a traditional market
 er or a business developer, you are expected to develop and maintain a fe
 rtile business development environment for your firm. In order to achieve
  your firm?s stretch goals, it is critical to build a rigorous array of m
 etrics designed to achieve your growth objectives, motivate your attorney
 s to participate in business development efforts and effectively measure 
 how business is coming into your firm. Participants will learn about the 
 various ways that law firm marketing and business development departments
  currently measure success as we explore the characteristics of effective
  metrics and discuss the pros and cons of different measurement approache
 s. We will also review the psychological underpinnings of achieving metri
 c-driven goals within the context of your firm?s business plans and growt
 h needs and teach you how to analyze attorney motivations and behaviors a
 nd link their behavior patterns to metrics that will fulfill personal and
  firm objectives. Through a case study of a firm that implemented an effe
 ctive metrics program and a group exercise designed to allow participants
  to create their own effective metrics programs and generate buy-in from 
 their firm?s management, this interactive and intimate workshop will prov
 ide you with actionable and immediate ideas and tools that you can realiz
 e in your firm right away. Topics to be Covered Include: Useful metrics f
 or measuring your business development and marketing efforts Revenue targ
 ets Cross-selling Advertising and social media numbers What motivates att
 orneys and how can you use numbers to influence and change their behavior
  Setting goals, overcoming roadblocks and generating behavior patterns Bu
 siness Plans Incorporating metric-driven goals into useable business plan
 s Generating management buy-in Interactive case studies and group exercis
 es designed around real world examples Register at 1-800-308-1700 This pr
 ogram is not available for CLE <SCRIPT language=JavaScript type=text/java
 script>  </SCRIPT> \n\n\n\nQuestions? For assistance with a West Legalwor
 ks conference, please call 1-800-308-1700.
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