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The Legal Sales and Service Organization, Inc. was launched on August 8, 2003. At the time, no organization existed that was exclusively focused on the increasing sales and service issues faced by the legal industry, which was just beginning to evolve from marketing to sales. LSSO was created to fill that need.
Law firm leaders have ever greater responsibilities for the future of their firms. The market is crowded and highly competitive. Clients are sophisticated buyers. As such, lawyers must employ effective sales and service strategies, whether they are responsible for bringing in new business or developing clients through service delivery.
LSSO redefines the term rainmaking, for a true sales and service environment requires the use of teams comprised of individuals with different skill sets. Traditionally, rainmaking meant bringing in new clients. LSSO expands the definition of "rainmaker" to include lawyers who develop new business from existing clients by providing stellar service.
To find LSSO programs available on West
LegalEdcenter, click
here.
http://www.legalsales.org/
